Still Don’t Have a Landing Page? Here’s Why That’s Costing You Clients.
If you’re sending people from your Instagram bio, email list, or ads directly to your homepage, you might be losing leads without even realizing it.
Say hello to the landing page: one of the most powerful (and underused) tools in online business.
In this blog, we’ll break down:
What a landing page is
Why it’s different from your website
When and where to use one
Benefits of landing pages for service providers and online businesses
Key elements of a high-converting landing page
Let’s get into it.
What Is a Landing Page?
A landing page is a dedicated, standalone web page designed to get one specific action from your visitor.
Unlike your homepage (which has multiple links and general info), a landing page is focused, streamlined, and built to convert.
The goal? Guide your audience toward one clear action, like:
Signing up for a freebie
Registering for a webinar
Booking a discovery call
Landing Page vs Website: What's the Difference?
Website/Homepage:
Built to share general info about your brand
Includes multiple calls to action and menu links
Covers a broad overview of your services and business
Ideal for long-term brand presence and ongoing traffic
Landing Page:
Focused on one specific call to action (ex: sign up, buy, book)
Has no navigation—intentionally distraction-free
Tailored to a single audience or offer for higher conversions
Perfect for campaigns, freebies, list building, or sales funnels
When and Where to Use a Landing Page
Use a landing page anytime you’re promoting one offer, freebie, or service and want to track conversions more accurately.
Here are the most common use cases:
Freebie opt-in page (PDFs, checklists, playbooks)
Service-specific page (like VIP Days or strategy sessions)
Webinar or challenge registration
Digital product sales
Link in bio page to centralize multiple offers
Pro Tip: You can use landing pages in ads, email marketing, or even link them from Pinterest pins to track performance and simplify the user journey.
Why Use a Landing Page At All?
Here’s what makes landing pages so powerful:
Higher conversion rates: Less distraction = more focused action
Clarity for your audience: They know exactly what they’re getting
Easier testing + tweaking: You can test offers, headlines, and formats
Better data tracking: Track how well your campaign or freebie is performing
Stronger sales funnels: Landing pages guide people to the next step in your business
Key Elements of a High-Converting Landing Page
Clear, benefit-driven headline
Brief but compelling copy (focus on results, not fluff)
One call to action (no menu, no distractions)
Strong visual or mockup of the offer
Social proof (testimonials, success stats)
Form or button that stands out
Mobile-friendly design
Need inspiration? Tools like Flodesk, Showit, Kajabi, and ConvertKit all make landing page creation easy—even if you’re not a designer.
Landing Pages Are a Must-Have, Not a Nice-to-Have
Whether you’re growing your email list, booking more discovery calls, or selling a mini digital offer, landing pages give your audience clarity and your business conversions.
It’s not about having the fanciest site. It’s about guiding people to take action.
Want help building the backend and the words for your next landing page?
Grab The Thriving Business Playbook — it includes plug-and-play strategy tips for content, systems, and setting up your funnel foundations the right way.
Want to have your own converting landing page? You know the drill! Book that call soonest!
xo
Nicholle
